Selected: AI
A fast helper for words, pictures and patterns
AI is software that makes a suggestion, prediction or draft from the instructions and information it receives. It can be useful, but it can also be wrong.
GAS uses AI in specific tools to prepare reviewable drafts and spot possible patterns. It does not send, spend, publish or decide important matters by itself.
In Marketing, GAS can turn your goal into a campaign draft. You check every fact and choose whether to use it.
A faster first draft can leave you more time for customers, decisions and the work that earns money. Results are never guaranteed.